These records can be linked across tables so that, for instance, you can view the same information about content in calendar view or in list view, filtered by owner. Tip: Using Airtable for social media content calendars enables you to embed social media content right in your calendar as individual records. If you decide to include images or video in your social post (which typically will increase engagement with your content), you may want to track and even store that media within your social media content calendar. How will you and your team create social media content? Will it be entirely original (or “social first”), or will you use social media to promote other types of content (such as blog posts, videos, infographics, webinars, etc.)? Will you use your accounts to engage in conversation with other brands and followers? Most brands use a combination of types of social media posts-some of them tied to current market trends and events, others less timely (or “evergreen”). For example, you may realize that time and money spent on Instagram gains more traction than your Twitter efforts. Your social media calendar should help you surface trends and insights so you can hone in on what works best for your brand over time. Your strategy might change over time, but setting down intentions-in line with your budget and resources-will ground you going forward.
On Facebook, for instance, you can create organic posts in your News Feed and Stories, which your followers will see, or you can pay to promote your content even beyond your follower list. Most social media platforms will give you multiple posting options, and you might publish a different mix of content depending on your goals. Most brands focus on the “big four” (Facebook, Twitter, LinkedIn, Instagram), but as the rise of TikTok has taught us, investing early in an interesting new channel can pay off in the long run. There are dozens-maybe even hundreds-of social media platforms, and each social platform has specific parameters and best practices. Determine which social platforms (and posting styles) fit your goals But (especially when you’re just starting out), you may also want to monitor production-maybe you have a goal of increasing your posting cadence by 2x, or producing a social media marketing campaign. Many brands focus on engagement metrics (such as views, likes, and clicks), which most social platforms monitor “natively”-meaning that you can see the performance from within the platform itself. If you aren’t already doing so, get a baseline of performance, and set some simple goals. Get a clear handle on your current posting cadence-both how often you’ve been posting and where. Start with a “state of the union” on your brand’s social media presence. Here’s a play-by-play guide to creating a robust and effective social media calendar. As with any complex job, it helps to break it down into actionable tasks.
AIRTABLE CALENDAR HOW TO
How to create a social media content calendarĮven if you know why you need a calendar, the how to get there can be tricky. A social media calendar is ultimately a time-saving, outcome-boosting tool. When you can easily see the patterns and particulars of your posting schedule across platforms (such as Facebook, Instagram, Twitter, TikTok, and any other social media channel you use) it’s that much easier to keep your social media team in sync, reduce redundancy and errors, and plan ahead for important dates such as holidays or product announcements. They give you an overview of your social media efforts, so you can make better plans, execute campaigns across channels, and quickly see gaps in your posting cadence. Social media calendars are important because they directly map social media strategy to daily tasks. Why is a social media content calendar important?
Try Airtable’s social media planning and design template Try Airtable’s social media calendar template
AIRTABLE CALENDAR DOWNLOAD
Read on for the benefits of creating a social media calendar, exactly how to create it, and where to download social media calendar templates that can help you get started. It allows you to get focused, lay out a plan, assign tasks to particular team members, and-most importantly-hold yourself accountable to your goals. If you want to get strategic with your social content, creating a social media calendar is a strong starting point. You know other brands use social media to grow their business or spread awareness, but your best intentions often disintegrate under the weight of more pressing everyday tasks. Maybe you’re rarely posting today, because you can’t justify the investment of time. Maybe your social media efforts started out organically-a post here, a tweet there-and grew over time into a colossal web of complexity.
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